Entertainment ideas to increase profit for your restaurant
Updated: Sep 10
Providing entertainment at your restaurant is a great way to interest new customers and encourage returning guests to come dine with you regularly. Today’s foodies are looking for a complete dining experience, and that includes a great atmosphere as well as an impeccable menu. Hosting entertainment is a great way to encourage customers to come out and dine during the slower days of the week, and can help your restaurant build a lasting reputation in your community. If you’re thinking about adding a little extra something to your restaurant, here are some restaurant entertainment ideas to get you started.
Restaurant owner always searching for new and fresh restaurant promotion ideas that will attract new customers.
There is no justification for a reduced number of customers and lack of initiative in the segment of marketing.
Get started- Planning of your restaurant promotion ideas may take some time, but trust me the work will certainly pay off. There are plenty of online and offline methods of restaurant marketing. In this blog, I will write about some tried and, what is more important, effective ways how you can promote your restaurant business and increase profit. Most of them are affordable and easy to implement.
Visit companies in your neighborhood- Many owners forget about the companies that surrounding their restaurant and are very important potential customers, especially during lunch hour.
For a start, select some target companies and groups from your neighborhood and plan a time to visit them. Personal contact with potential customers is very important. Introduce your restaurant to managers and directors and make a stimulating offer for them when they visit your restaurant or order food for delivery. Talk to them and leave them the leaflet about your restaurant’s offer.
Leaflet about restaurant’s offer must be small
Make sure that your offer lasts at least for 30 days and make the conversation with your potential customers friendly and open. Treat them as partners, not as strangers.
Leaflet with your stimulating offer must be professionally designed and small enough to fit in a wallet.
Don’t make big flyers and just leave them somewhere.
Also, don’t stick flyers under windshield wipers. The point is to present yourself and your restaurant in person, instead of being anonymous.
20% Off Is Enough To Attract Customers- In order to stimulate your potential customers, you must provide a discount of 20%. This percentage is enough to attract the targeted group of customers and make you a profit.
You can also offer, for example, two pasta meals for the price of one, which is a very useful way for attracting new customers.
10% Off On Delivery- For your restaurant promotion ideas, we should not forget about a special 30 day, 10% discount on delivery. This is quite sufficient for a target company or group to get interested.
There are always new ways to attract new customers and increase your profit. The trick is to keep coming up with ideas and improvements and put them into practice.
Happy Hour In Your Restaurant- This promotion is intended to boost business during slow hours in a day. Happy hour is usually on a late afternoon Monday through Thursday, and often taking place at some period between 4 PM and 8 PM. In most cases, the “happy hour” lasts longer than one hour.Let your customers enjoy happy hour food and drinks prices after a long working day! Make a happy hour menu with half-price and side dishes and your guests would happily pay and eat much more.
Use Sports Season For Restaurant Promotion Ideas- Use various sporting seasons as a good way to get customers into your restaurant. Make a menu with a special offer during the season or free delivery. Make a dinner discounts or organize different parties like super bowl party in your restaurant or bar. This is a perfect idea for pizzerias. Also, you can give sports names to some of your dishes or drinks from the menu list, even funny once. Lure people to eat in your restaurant instead of staying in the house.
Tips: Provide a large screen to your guests and enjoy in watching sports matches. Buy team t-shirts for your staff and combine them in a new wait staff dress code
Introduce The Chef- Many restaurant-goers would love the opportunity to get to know the person behind the meal. Choose a special night when business is usually slow and give guests the opportunity to meet the culinary mastermind. Offer a special tasting menu and have the chef come onto the floor to talk to the crowd about his or her culinary philosophy and the process of creating each dish. Guests will love the opportunity to get an exclusive understanding of how the dishes make it from farm to table.
There are so many creative and unique restaurant entertainment ideas to incorporate into your restaurant. The type of entertainment you choose should fit the existing brand and atmosphere of your venue, but you should find something for everyone on this list. Upscale diners will look forward to meeting the chef, while bars will find themselves overflowing with customers during a craft beer tasting. Whatever kind of restaurant entertainment ideas you choose, adding something extra to your guest experience will ensure those customers come back again and again.
Interactive Art- If you’re a high-end restaurant who’s killing it with elite diners who have sophisticated palates, you may want to start to think beyond taste. A truly memorable dining experience taps into all five senses and many restaurants are now incorporating otherworldly visuals and tantalizing smells into their courses to dazzle diners.
Photo Booth- Simple, classic, and guaranteed to get you some love on Instagram. Like arcade games, retro anything is in style right now for a younger generation of people who grew up in front of screens. The classic photo booth Polaroid is a blast from the past that may, ironically, end up all over Instagram with your tagged location.
If your food is on point and you’re looking for new ways to create a memorable dining experience for your customers, entertainment options are a great way to get people talking– and coming back.
When you make your restaurant customers happier, you’ll increase your revenue and your restaurant’s profitability.
According to a study by Harvard Business School on Starbucks the satisfaction of a customer has a massive impact on revenue. How?
It’s always easier and less expensive to make a customer happy than to spend money recruiting new diners. When your staff goes the extra mile greets customers personally and treats them with respect, you’ve earned a customer for life.
You’ve not only earned a loyal customer, but you’ve earned one that will do your marketing for you– for free! Think word of mouth referrals, social media shout-outs, and online reviews.
How have you gone the extra mile to make your customers happier? We’d love to hear your tips below!
DiniROS is the preeminent partner to best-of-breed hospitality chains and enterprising, on-premise, emergent bar & restaurant brands like yours. Whether it be our measured marketing services, proven promotions or fully automating your restaurant, DiniROS can deliver revenue and returns through a transformative and translatable experience in your venue.
Contact us to get started now! Get in touch with a software sales representative today.