How great restaurants enhance their sales with just their menu designs
Updated: Sep 7
A menu isn’t just a list of dishes. Much like a design portfolio, it’s an important piece of marketing material. As the saying goes, the first bite is with the eye, and therefore a menu design says a lot about a restaurant, creating an initial impression before the customer has even seen any of the food or drink on offer.
Great restaurant menu designs can enhance a dining experience, help customers make satisfying choices and stimulate appetite. However, a menu is more than just a list of the dishes a restaurant has available; it is an advertising tool capable of communicating a restaurant’s identity and driving profit– if it’s well designed.
Here, we discuss several visual strategies in menu design that can help increase profit margins for your restaurant clients.
Be aware of eye scanning patterns- For years, restaurants have been designing their menus under the assumption that customers’ eyes are naturally drawn to the “sweet spot” in the upper right-hand corner and placing their higher profit items there. Digital menu with eye catchy visuals help.
Divide the menu into logical sections- Make it easy for customers to search for dishes by arranging items sequentially and in logical groups, starting with the appetizers.
Use photos sparingly- If you do use photos, they must be of extremely high professional quality, which may be costly but its worth the trouble.If the food looks appealing there are greater chances of upselling.
Don’t emphasize currency signs- Don’t make customers overly aware of how much they’re spending. Studies have shown that customers are more likely to spend more when currency signs are omitted.
Typography- Effective typography will communicate a restaurant’s brand and result in a legible menu. Selection of typeface may depend on a number of practical factors, such as the amount of text needed to comfortably fit on the page. Using more than one typeface– say, to distinguish the names and descriptions of menu items– may help to guide customers through the menu.
Choose appropriate colors- Select colors based on your target audience and the theme of the restaurant. Different colors have different psychological effects on a viewer so your color scheme will help to set the mood of a restaurant as well as draws attention to certain food items.
Have any restaurant menu design tips? Share in the comments!
At ekaart, we designed Dini– the voice-based Restaurant Operating System. Dini apps help automate restaurant operations and capture data in real-time. This results in improved quality and operational excellence for the restaurant. Restaurants also benefit indirectly from better customer experiences and reduced marketing spends.
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