How to turn your menu classic and authentic– every restaurateur should know!
Updated: Sep 7, 2020
Have you ever thought about the importance of recipes? When I started my restaurant in Chicago twelve years ago, it was more about adopting good authentic techniques and recipes than posting a lot of dishes. It is my belief that if you learn a number of basic cooking techniques, you’ll be able to prepare hundreds of recipes.
It is very important to bring tasty homely food on the table so that restaurant guests find it healthy and safe to eat. Switching back our clocks to our grandparents days, traditional foods were consumed throughout history before the modernization and industrialization of the food supply. These foods are not only free from additives, chemicals and many of the things we find in food today, but they were exceptionally nourishing. Though the specifics of traditional food varied by culture, many cultures included some variation but they were equally healthy.
People love entertaining, and being entertained and that almost always means food! We know, no recipe will ever taste exactly like your home-cooked ones. There are some things every restaurant owner should know. Make this the reason for your customers to choose your restaurant without a second thought.
Having a lovely meal isn’t all about eating what is on the plate. It is often about the sensations and memories we attach to it. Perhaps it’s sitting at the table on a cold winter’s day with a warming bowl of homemade soup and fresh crusty bread or barbequing juicy lamb chops with friends on a Summer’s evening, having been cooped up all day at work. Maybe it’s the Sunday roast that you picked at greedily as it came spitting out of the oven.
Some of the best discussions and most fun we have had been around the table following good food and perhaps a little fine wine!
Let your restaurant be the reason in building good eating practices. It is also educational and will improve their knowledge of nutrition.
Educate your customers. If they show the slightest interest in food– get them involved! It will inevitably mean more mess but it is so worthwhile. It helps them to develop life-long skills which they will hopefully pass on.
Cooking is fun! Whilst certain flavors and textures belong together, there is always scope to be a little creative. Some recipes take little time to prepare and others may take a few hours of slow cooking. The important thing is that the end result tastes good.
Steal your grandmothers’ recipes that can help your restaurant be termed “Authentic”. Many of us use recipes and cooking methods that have been passed down through our families. Perhaps it’s the best roast beef, fruit chutney or chicken broth when you are under the weather. It may be shepherd’s pie with a secret ingredient or macaroni cheese with golden crispy topping.
For me, when you serve food that tastes classic, my guests do not think twice to choose my restaurant. Having been labeled authentic and classic is because I serve my home recipes in my restaurant. This can be as simple as a hot fluffy baked potato with melted cheese or your favorite curry prepared with authentic aromatic spices to achieve that real depth of flavor.
Let your restaurant kitchen be the route to a diet of fresh unprocessed, healthy and homely tasting food.
At ekaart, we designed Dini– the voice-based Restaurant Operating System. Dini apps help automate restaurant operations and capture data in real-time. It is now easy to store your nutritional information and rare recipes without any wear and tear. This results in improved quality and operational excellence for the restaurant. Restaurants also benefit indirectly from better customer experiences and reduced marketing spends.
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