Overcoming barriers of Language: digital menus with multilingual language options
Updated: Sep 10, 2020
They are tourist friendly and an easy tool to decision making
Digital menus are playing a larger role in global chain restaurants, too. The potential impact that these multilingual menus could have on tourism is exciting. Foreign consumers get to experience fast food or local cuisine without having to worry about miscommunication, and restaurants will attract more business from incoming tourists.
It is vital that people from other countries that speak another language can understand the dishes and drinks that you offer.
Digitization has permanently changed many industries over the past decade, and restaurants are no exception. To keep up with technologically savvy consumers, many restaurants have started to offer digital menus.
Navigating digital menus is now easier than ever. Choosing meals, requesting refills, paying, and tipping have become as simple as pressing a button.
While a few benefits of digital menus are easily apparent, there is one that might not register unless you need it, and can’t find it: multilingual language options.
Language options on digital menus have the potential to bring in new customers and hurdle over language barriers.
Ekaart has put a large emphasis on not just digital menus, but on breaking down language barriers. The menu will change the target language as needed.
Tourism is a critical part of the restaurant business. To attract foreign customers, the menu has to be translated. On physical menus, however, space is a huge issue, and the text could only be translated into one or two languages before there would be too much text.
Digital menus are the answer to this issue. For digital menus, space is no issue, and the menus can be localized for multiple languages options.
We have witnessed an increase in sales in the industry with the use of multilingual digital menus
Language localization has to be available wherever a consumer needs it. Combined with elements like a fully localized website, digital menus will be incredibly useful moving forward, and it’s encouraging to see more restaurants implement multilingual language options as they go digital.
Translating restaurant menus and wine lists will attract new clients to your business and will help you increase your visibility and improve your image.
Allow your guests to decide quickly and easily. Choose ekaart and make menu selection easy for your customers. You can define the number of languages you want.
At ekaart, we designed DiniROS – the voice-based Restaurant Operating System. Dini apps help automate restaurant operations and capture data in real-time. This results in improved quality and operational excellence for the restaurant. Restaurants also benefit indirectly from better customer experiences and reduced marketing spends.
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