Tips to elevate your customer loyalty for your restaurant business
Updated: Sep 7, 2020
Loyal customers are the backbone of your business, which is why you make every effort to keep loyal customers coming through your door.
One of the best ways to build customer loyalty is through exceptional customer service.
Of course, service is often in the hands of your employees. That means their actions play a big role in building customer loyalty. Here are some ways your staff can help you build lasting relationships that improve customer loyalty.
Customized Services– Customization is the key to pampering clients and visitors checking your restaurant for the first time. Customizing services and food as per client preference is the best way to increase the retention span in them. The more they remember you, higher are the chances that they will come back to you for more of such personal care. It is important to make customization a part of the restaurant culture so that visitors feel at home whenever they step in.
Attractive Perks– Who does not like perks when visiting a restaurant? So, the best way to grab attention is by offering attractive perks that they will enjoy and would keep coming back for. Lunch specialties, deals, coupons are some of the attractions that you can offer.
Seamless Online Food Order– As we have already mentioned customization, this leaves a lot of room for clients to experiment with their food order. Experimentation always brings with it confusion while placing the order. To keep this hassle at bay, it is important to introduce the online restaurant ordering system. This is the best way to make sure that the food ordering process is smooth with customers having the liberty to customize their order. Even the order taking process gets simple as there is very little room for errors since the online feature will process the order.
The Power of Social Media– Social media marketing is touted to be one of the most influencing tools that drive in the sales at a very fast pace. Restaurant business should tap into the power of social media and use it to their advantage. Engaging social media marketing is effective in grabbing attention which automatically increases the food order.
Loyalty Programs– A loyalty program is an attractive feature, whereby, customers are rewarded for the repeat visits they make to a restaurant. Not just repeat visits but for the gradual increase in the online food order, they place. Such rewards are extremely satisfying and customers start feeling a sense of belonging to the restaurant.
Customer loyalty is considered to be the best way to ensure the growth and success of a restaurant. Executing the points to perfection is the best way to build a strong and well-established base.
Collect data on what your customers want– Gamification and communication need one more ingredient to truly have an effect: customization. And when you know your customers, you’re truly in the realm of building meaningful relationships by personalizing their experience with your restaurant’s brand.An effective loyalty program aggregates data on how your customers are responding to promotional offers and gathering rewards. For example, if most of your customers come back on their birthdays to redeem their offers, you know you have a shot at getting them to spend more once they’re in the door. You may want to further gamify their birthday experience by offering them double the number of points if they spend a certain dollar amount at your restaurant on their birthday.
Reduce wait times– If you’re running a good business, you’ll have more customers in your store than employees. At some point, there’s going to be a line. Customers will be forced to wait their turn. That’s okay, as long as it’s handled properly.If the line is moving at a good pace, customers are usually patient. However, if service won’t be provided quickly, it can cost you. As a business, you should do everything you can to keep wait times to a minimum like having a kiosk for easy ordering.
The possibilities are endless– but you need data to see how you can make the most of your loyalty program to drive business.
Creating a memorable customer experience is an art and a science– but ultimately it’s about making your customers feel special. A great loyalty program uses data to tell you more about your customer so you can reward them in ways that are meaningful to them.
Gamification, communication, and customization– these are the ingredients of a restaurant loyalty program that will keep your customers coming through your door and spending more once they’re there. Use technology to drive customer loyalty, and you may be able to shelve your new customer marketing strategy for a rainy day.
Find out more about Dini’s customer loyalty.
At ekaart, we designed Dini– the voice-based Restaurant Operating System. Dini apps help automate restaurant operations and capture data in real-time. This results in improved quality and operational excellence for the restaurant. Restaurants also benefit indirectly from better customer experiences and reduced marketing spends.
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